A High-Performing Dental Practice
One of the highest performing practices in the Enamel Dental group. With 246 Excellent reviews and a reputation built on genuine patient care, they needed a website that lived up to the standard they’d set in person.
Client
Orchard Cottage
Live Site
The Challenge
Orchard Cottage Dental had everything going for them, an exceptional team, glowing reviews, and a loyal patient base built over years of genuinely outstanding care. What they needed was a website that communicated all of that clearly and confidently to anyone discovering them for the first time. A practice this well-regarded deserves a digital presence that does it justice.
The Problem: Reputation without representation
- High-performing practice with exceptional reviews, but an online presence that didn’t reflect it
- Needed to feel warm and personal, not corporate or clinical
- Complex range of treatments to present clearly alongside NHS and private fee structures
My Strategic Role
Web Design
I designed and built the full website, homepage, treatment pages, team profiles, testimonials, FAQs, fees, and online booking integration, creating a site that balances professionalism with the warmth the practice is known for.
Landing Pages
Treatment-specific landing pages were built for key services including Invisalign, veneers, dental implants, boutique whitening, and children’s dentistry, each structured to inform and convert.
Design Strategy
With a practice this well-regarded, the design job was partly about getting out of the way and letting the brand speak. I led with trust signals from the start, the Google rating, patient review count, and same-day appointment availability, because for a practice where so much of the decision is emotional, confidence needs to be established immediately. Copy across the site was kept clear, warm, and jargon-free throughout.
Trust signals front and centre, reviews, ratings, and availability visible immediately
Warm, plain-English copy that makes treatments feel accessible, not intimidating
Warm, plain-English copy that makes treatments feel accessible, not intimidating
The Results
Catalogue Structure
A complex range, made simple
A large product catalogue across multiple collections and gift categories, structured so any customer can find the right gift in seconds, regardless of what they’re looking for.
Brand Presentation
Online presence worthy of the craft
Burns Crystal now has a digital home that reflects the quality and care that goes into every piece, presenting a 35-year-old brand with the polish it deserves.
Customer Experience
Easy to browse, easy to buy
A smooth path from discovery to checkout, with free shipping thresholds and gift-focused messaging woven throughout the experience.
