A Private Dental Group Across Three Locations
A private dental group with three practices across Essex and Thurrock: Basildon, Brentwood, and Stanford-le-Hope. With 11,500+ patients and a 4.8 Google rating, they needed a full digital platform to match their ambition.
Client
Tooth Doctor
Live Site
The Challenge
Tooth Doctor isn’t a single practice, it’s a growing dental group operating across three locations with a broad range of treatments, multiple teams, and thousands of patients. Building a website for an operation this size means solving for scale: how do you create something comprehensive enough to serve all of that, while keeping it approachable enough that a nervous patient doesn’t feel overwhelmed the moment they land on it?
The Problem: Scale without complexity
- Three separate locations, each needing their own presence within one unified brand
- 15+ treatments to present clearly across the site
- Online booking integrations, team pages, patient testimonials, and a blog to manage
My Strategic Role
Web Design
I designed and built the complete multi-location website from scratch: homepage, location pages, treatment pages, team profiles, and all supporting content, creating a consistent, professional experience across the full site.
Landing Pages
Each of the three locations received its own dedicated landing page, structured to serve local search and give each practice a distinct presence within the wider Tooth Doctor brand.
Content
I wrote blog content for the site under my own name, covering topics including teeth whitening, dental bridges, and more, contributing to the site’s organic search performance.
Design Strategy
The biggest design challenge was making a large, information-dense site feel accessible rather than overwhelming. Dental anxiety is real, and the last thing a nervous patient needs is a site that’s hard to navigate or feels cold. I structured the experience to serve different types of visitors, those ready to book, those comparing treatments, and those still doing their research. Each treatment page follows a consistent format: what it is, what to expect, and a clear next step.
Warm, approachable tone throughout, designed to reduce anxiety, not add to it
Consistent treatment page structure that makes comparison easy
Multi-location architecture that gives each practice its own identity within a unified brand
The Results
Platform Scale
Built for a growing group
A comprehensive digital platform spanning three locations, 15+ treatments, and multiple teams, structured to grow with the business without needing a rebuild.
Local Search
Visibility across three areas
Dedicated location pages for Basildon, Brentwood, and Stanford-le-Hope, each built to rank locally and serve the specific patient base in that area.
Experience
Easy to navigate, easy to book
A site designed around the patient journey, from first visit to booking confirmation, with clarity and warmth at every step.
