Helping a Local Dental Practice Build a Trusted Online Presence
About the Project
The Burns Crystal website was designed to showcase their premium range of Scottish-crafted crystalware, including personalised whisky glasses, decanters, and other gift items. The goal was to create an online store that reflects their focus on quality and tradition while being easy for customers to navigate and shop.
How It Was Built
The website was developed using WordPress with WooCommerce to provide a reliable and scalable e-commerce solution. Adobe Creative Suite was used to enhance the product images and create supporting visuals. These tools helped ensure the site highlights the craftsmanship of each product while maintaining a clean and modern aesthetic.
User Experience and Features
The design prioritised simplicity and usability, with a focus on responsive layouts for mobile and desktop users. Clear navigation and an optimised checkout process make it easy for customers to browse and purchase. SEO best practices were applied to improve search visibility, helping Burns Crystal reach a wider audience online.
Why It Works
The final website balances a traditional look with modern functionality, supporting Burns Crystal’s brand identity and providing a seamless shopping experience. The project demonstrates the importance of understanding both the technical requirements and the customer journey when creating an effective e-commerce platform.
Technologies Used
Optimised for Mobile
A seamless mobile experience was a key focus for the Burns Crystal website. The design adjusts perfectly to smaller screens, making it easy for customers to browse, personalise, and purchase products on any device. The responsive layout preserves the site’s elegant aesthetic while providing smooth navigation and quick loading times, ensuring a premium shopping experience on the go.
